Watermark Books and Cafe

Watermark Books & Cafe is pleased to host Alyson Stanfield for her new book, I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion. 

I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the founder of ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists.

With the 2011 edition, artists will learn how to:

1. Introduce themselves as an artists so people want to know more
2. Nail their artist statements to discover the right words for all of their marketing messages
3. Expand their mailing lists and use them to cultivate collectors
4. Create marketing materials that outshine the competition
5. Become media magnets to attract buyers
6. Take advantage of websites and blogs to build bigger audiences
7. Integrate social media into their marketing mix

It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist’s path is different. That’s why I’d Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.

About the Author

Alyson B. Stanfield is an artist advocate, workshop leader, and art-marketing consultant who knows all about self-promotion. Labeled an introvert early in life, she has challenged herself many times to come out of her shell in order to lead a rich and rewarding life. And that’s what she does with her clients. Alyson has helped thousands of artists develop their careers through her online classes, publications, workshops, and free weekly Art Marketing Action newsletter all available through ArtBizCoach.com.

Alyson used the self-promotion tools in this book to launch ArtBizCoach.com. Prior to that, Alyson counseled artists informally throughout her ten years as a museum curator and educator in the Midwest. She wrote this book for the many talented artists who remain professionally unfulfilled because their work is not seen and not purchased.

Alyson’s mission is to empower artists to say goodbye to excuses and hello to success.